In bloom

This beautifully hand-illustrated cloth is a wonderfully open-ended resource, and inspires fun & learning through self-directed play. From small world play to den building, from dressing up to wrapping presents, children can dance with it, let it blow in the wind, tie it on a stick, wear it as a cape or even hang it on the wall as a piece of art.

Your child decides how to use the cloth, and that’s where the magic lies…

This cloth measures 1m x 1m.

• Child-led play
  No rules, screens or batteries. Children decide how they want to play.
• Encourages imagination
  Inspires creativity, storytelling and endless possibilities for play.
• A new world for familiar toys
  Cars, animals, figures and blocks become part of entirely new adventures.
• Easy to take anywhere
  Lightweight and folds up small. Perfect to take along and easy to set up.

• 100% organic cotton (GOTS certified)
• Eco-friendly reactive dyes & plastic-free packaging
• Best Creative Play Award winner 2022, 2024 and 2026
• Light, soft and durable

• Machine wash at 30°C, tumble dry low and iron on a low heat. No bleach or dry cleaning.
• UKCA marked and EN71 tested. Suitable from 1 year. Adult supervision recommended.
• Sent in plastic-free packaging, ready to give as a present.